$2.9M in Women's Fashion Revenue Through Paid Social

The Challenge

Zen Nymph is a women's fashion ecommerce brand offering bohemian-inspired clothing, accessories, and lifestyle products targeting free-spirited, fashion-forward women. They needed aggressive revenue scaling while maintaining profitability in the competitive direct-to-consumer fashion space.

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Our Approach

We launched sophisticated Meta Ads campaigns leveraging the full Meta advertising ecosystem with a full-funnel strategy.

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Audience Strategy

We targeted women ages 22-45 with detailed interest layering:

• Fashion interests: Women's fashion, boho style, festival fashion, sustainable fashion
• Lifestyle segments: Yoga lifestyle, wellness enthusiasts, outdoor adventurers, eco-conscious consumers, travel enthusiasts

Lookalike audiences were built at multiple scales (1%, 3%, 5%, 10%) from:

• Purchasers
• High-LTV customers
• Engaged email subscribers

This allowed systematic audience expansion while maintaining quality as we scaled.

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Creative Strategy

We featured user-generated content and influencer-style photography showing Zen Nymph clothing in natural, lifestyle settings rather than traditional fashion photography. This authentic approach resonated with the target audience's values.

Creative assets included:

• Video ads showcasing styling tips, outfit transitions, and behind-the-scenes brand storytelling
• UGC-style content from real customers
• Influencer partnership content
• Collection ads with immersive mobile shopping experiences

We produced 20+ new creative assets monthly through a combination of in-house photoshoots, customer content curation, and influencer partnerships.

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Dynamic Product Ads

We used Zen Nymph's full product catalog to automatically show personalized ads featuring:

• Items users viewed
• Products added to cart but not purchased
• Similar products based on browsing behavior

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Campaign Structure

We implemented a full-funnel approach:

• Cold prospecting campaigns: Introduced the brand to new audiences through interest and lookalike targeting
• Retargeting campaigns: Focused on site visitors and cart abandoners with 1-day, 7-day, and 30-day windows
• Retention campaigns: Targeted previous customers with new arrivals and exclusive offers

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Landing Page Optimization

Collection-specific landing pages were mobile-optimized (85% of traffic was mobile) with:

• Instagram-worthy product photography
• Customer reviews and social proof
• Size guides to reduce returns
• Seamless mobile checkout

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Discount Strategy

We implemented strategic discount testing:

• First-time buyer welcome discounts
• Cart abandonment discount codes
• Flash sales for urgency
• Loyalty program integration for repeat purchases

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Retargeting Sequences

Sophisticated retargeting showed users a progressive sequence:

1. Exact products viewed
2. Cross-selling complementary items
3. New arrivals showcase
4. VIP sale offers

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Email List Building

Email capture campaigns built a 50K+ subscriber list for ongoing email marketing and SMS campaigns, creating owned audience channels beyond paid ads.

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Results

Through full-funnel strategy, authentic creative, and sophisticated retargeting, we scaled Zen Nymph to $2.9M in annual revenue while maintaining healthy profit margins and building a loyal community of brand advocates.