$620,000 in Event Revenue with Sold-Out Film Camp Registrations

Social Media Marketing
Meta Ads

Case study details

Objective
Fill all available student slots for Georgia's Summer Film Camp by targeting parents in arts-focused households throughout Georgia through Meta Ads.

The Challenge

Georgia's Summer Film Camp needed to fill all available student slots for its upcoming session with a limited budget and a niche target audience. They needed to reach the right parents at the right time to drive registrations before the deadline.

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Our Approach

We launched precision-targeted Meta Ads campaigns aimed at parents in arts-focused households throughout Georgia, combining geo-targeting with storytelling creative.

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Audience Strategy

We layered multiple targeting methods to reach qualified parents:

  • Geo-targeting: Families in Atlanta and surrounding cities within the camp's service area, with radius targeting around areas with higher household incomes and arts education interest
  • Demographic targeting: Parents with children ages 12-17
  • Interest targeting: Film, performing arts, summer camps, arts education, media production
  • Lookalike audiences: Built from previous camp attendees to find similar families

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Creative Strategy

We used storytelling ads that showcased the camp experience and outcomes:

  • Past student success stories: Highlighting what students achieved and where they are now
  • Video testimonials: Parents and students sharing their experience
  • Behind-the-scenes footage: Showing what a typical camp day looks like
  • Student film showcases: Displaying actual projects created by campers

Ad formats included:

  • Video ads: Showing the full camp experience
  • Carousel ads: Highlighting different program tracks (directing, cinematography, editing)
  • Testimonial image ads: Quotes from satisfied parents

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Landing Page Optimization

Landing pages featured:

  • Detailed program information and schedule
  • Instructor credentials and industry experience
  • Student work samples from previous sessions
  • Registration deadlines to create urgency
  • Easy payment plan options

‍

Retargeting Strategy

Retargeting campaigns re-engaged parents who visited the registration page but didn't complete enrollment:

  • Deadline reminder messaging
  • Limited spots remaining urgency
  • Payment plan options for budget-conscious families

40% of registrations came from retargeted parents who needed multiple touchpoints before enrolling.

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Email Automation

We implemented automated email sequences through CRM integration:

  • Registration deadline reminders
  • Easy payment plan information
  • Program highlights and instructor introductions
  • Limited availability alerts

‍

Building Long-Term Revenue

We amplified social proof by showcasing alumni success stories and industry partnerships. Email automation also secured 60+ repeat signups for the following year, building recurring revenue.

‍

Results

Through localized targeting and storytelling creative, all 200+ slots sold out two weeks before the deadline, generating $620,000 in event revenue.

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