1.1M App Installs Powered by Paid Social Advertising

The Challenge

Trebel Music needed rapid global expansion in the competitive music streaming category. They required massive install volume across multiple international markets while maintaining efficient acquisition costs.

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Our Approach

We launched large-scale Meta Ads campaigns optimized for app installs across Facebook and Instagram, with a focus on localized creative and systematic optimization.

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Localized Creative Strategy

We developed localized ad creative in 6 languages to resonate with diverse international audiences:

• Language-specific messaging tailored to each market
• Culturally relevant visuals and music references
• Local market positioning against regional competitors

This localization ensured ads felt native to each audience rather than generic global campaigns.

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Creative Testing

We implemented continuous A/B testing across multiple formats:

• Short-form video content: Showcasing the app experience and music discovery
• Static carousel ads: Highlighting app features and music library
• Format testing: Identifying winning creative combinations for each market

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Campaign Budget Optimization

We implemented Campaign Budget Optimization (CBO) to automatically allocate spend to the highest-performing ad sets in real time. This allowed the algorithm to shift budget toward winning audiences and creative without manual intervention.

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Audience Strategy

We built targeted audiences using multiple approaches:

• Custom audiences: Based on music streaming behaviors and interests
• Lookalike audiences: Created from Trebel's highest-value users to find similar quality installs
• Interest targeting: Music lovers, streaming app users, specific genre enthusiasts

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Retargeting

Retargeting campaigns re-engaged users who showed interest but hadn't completed the install, capturing potential users who needed additional touchpoints.

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Systematic Scaling

Through systematic audience segmentation and creative iteration, we scaled campaigns aggressively while maintaining efficiency. Winning combinations were identified quickly and scaled, while underperformers were cut.

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Results

Through localized creative and systematic optimization, we achieved:

• 1.1 million app installs globally
• Cost per install under $0.65 in key markets
• Significantly beat industry benchmarks for music streaming app acquisition

The campaign established Trebel Music's presence across multiple international markets with efficient, scalable user acquisition.