$625,000 in Custom Build Revenue from Digital Marketing
Case study details
The Challenge
Loft Crafters specializes in custom loft conversions, attic remodels, and space optimization projects for residential properties. They needed a consistent pipeline of qualified homeowner leads interested in maximizing unused space in their homes.
Our Approach
We launched Meta Ads campaigns targeting homeowners, recent home buyers, and property improvement enthusiasts with messaging focused on ROI and transformation potential.
Audience Strategy
We layered multiple targeting methods to reach qualified homeowners:
- Demographic targeting: Homeowners, ages 35-65, household income $100K+
- Interest targeting: Home renovation, interior design, home improvement, real estate investment, DIY home projects
- Behavioral targeting: Recent home buyers likely to renovate
- Investor targeting: Real estate investors and property flippers interested in value-add renovations
- Lookalike audiences: Built from past customers to identify homeowners with similar characteristics
Creative Strategy
We showcased the transformation potential of loft conversions:
- Before/after photos: Dramatic transformations highlighting additional living space, increased home value, and architectural design possibilities
- Time-lapse construction videos: Showing the build process from start to finish
- 3D renderings: Proposed project visualizations helping homeowners imagine their space
- Customer testimonials: Homeowners discussing ROI on their loft investments
- Carousel ads: Multiple project examples showing different loft styles (master suites, home offices, guest rooms, playrooms)
Ad Copy & Messaging
We emphasized the value proposition of loft conversions:
- Utilizing unused attic space
- Potential home value increases (20-30% ROI)
- Loft Crafters' design-build expertise
- Turnkey project management
Lead Generation
We implemented lead form ads for lower-friction lead capture directly on Facebook, asking qualification questions about:
- Property type
- Project timeline
- Budget range
Landing Page Optimization
Landing pages featured:
- Extensive project portfolios organized by style
- Cost calculators for budget planning
- Financing options information
- Free consultation booking forms
Retargeting Strategy
Retargeting campaigns were segmented by engagement level:
- Video viewers: Received testimonial ads
- Website visitors: Saw project portfolio ads
- Consultation form abandoners: Received limited-time consultation offer ads
Lead Nurturing
We integrated leads into a CRM with automated follow-up sequences including:
- Design inspiration emails
- Financing information
- Consultation scheduling reminders
Results
Through visual storytelling and ROI-focused messaging, we generated $625,000 in custom loft conversion and renovation revenue, establishing Loft Crafters as the go-to specialist for space optimization projects in their market.
