$670,000 in Cosmetic Procedure Revenue via Paid Ads

The Challenge

Dr. Soroudi specializes exclusively in rhinoplasty (nose surgery) including cosmetic rhinoplasty, revision rhinoplasty, and ethnic rhinoplasty. As a specialist practice, they needed highly qualified leads from patients specifically seeking nose surgery expertise rather than general plastic surgery patients.

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Our Approach

We launched targeted Google Ads campaigns focusing exclusively on rhinoplasty-related searches, emphasizing Dr. Soroudi's specialization and extensive experience.

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Keyword Strategy

Our targeting concentrated on procedure-specific, high-intent searches:

• Primary rhinoplasty: "rhinoplasty surgeon," "nose job specialist," "best rhinoplasty surgeon [city]," "rhinoplasty consultation"
• Revision rhinoplasty: "revision rhinoplasty expert," "nose job revision," "fix botched nose job"
• Ethnic rhinoplasty: "ethnic rhinoplasty," specialized technique searches by ethnicity
• Research searches: "nose surgery before and after," "rhinoplasty results"

Campaign structure separated primary rhinoplasty from revision rhinoplasty (higher complexity and value) and ethnic rhinoplasty (specialized technique), allowing independent optimization.

Negative keywords excluded non-surgical nose job alternatives, septoplasty (functional vs cosmetic), and low-intent informational queries.

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Ad Copy & Messaging

We heavily emphasized Dr. Soroudi's specialization and credentials:

• "Rhinoplasty Specialist"
• "Over 1,000 rhinoplasties performed"
• "Fellowship Trained"
• "Published Rhinoplasty Expert"

Multiple ad variations tested different value propositions:

• "Natural-looking results"
• "Preservation rhinoplasty technique"
• "Ethnic rhinoplasty expertise"
• "Revision rhinoplasty specialist"

Before/after photo references in ad copy ("See 500+ before/after photos") drove clicks from serious prospects ready to evaluate results.

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Bidding Strategy

We used Target CPA bidding optimized specifically for consultation bookings with bid adjustments:

• Significantly increased bids for revision rhinoplasty keywords (highest-value procedures)
• Decreased bids for broader, lower-intent terms
• Geographic focus on Los Angeles plus extended targeting for premium out-of-area patients who travel for specialized surgeons

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Landing Page Optimization

Comprehensive rhinoplasty resource pages included:

• 500+ before/after photos organized by nose type and ethnicity
• Detailed procedure explanations
• Surgical technique videos
• Patient testimonials with video interviews
• Surgeon credentials, publications, and media appearances
• Online consultation booking and virtual consultation options

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Conversion Tracking

We tracked form submissions, phone calls, and virtual consultation bookings with call tracking to identify which keywords drove consultation calls and their conversion-to-surgery rates.

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Retargeting

Remarketing campaigns via Google Display re-engaged users who viewed before/after galleries or consultation pages, with ads featuring Dr. Soroudi's credentials and consultation offers.

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Results

Through specialized rhinoplasty targeting, credential-focused messaging, and extensive visual proof, we generated $670,000 in rhinoplasty procedure revenue, with high consultation-to-surgery conversion rates driven by pre-qualified patients specifically seeking a rhinoplasty specialist.