$376,000 in Dental Practice Revenue via Paid Ads

The Challenge

Somerset Dental provides comprehensive dental services including preventive care, restorative dentistry, cosmetic procedures, and emergency dental services for families. They needed to increase new patient acquisition and fill their schedule with a profitable mix of services across different treatment values.

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Our Approach

We launched a multi-campaign Google Ads strategy segmented by service type, patient intent, and treatment value.

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Campaign Structure

We organized campaigns into four distinct categories based on patient intent:

• New Patient Campaigns: Targeting "dentist near me," "family dentist," "accepting new patients," and "dental office [city]" to capture individuals actively seeking a new dental home
• Cosmetic Dentistry Campaigns: Targeting "teeth whitening," "porcelain veneers," "smile makeover," and "cosmetic dentist" for elective high-value procedures
• Emergency Campaigns: Targeting "emergency dentist," "toothache relief," "broken tooth repair," and "dentist open now" to capture urgent care needs
• Preventive Care Campaigns: Targeting "dental cleaning," "dental checkup," and "routine dental exam" for ongoing patient acquisition

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Ad Copy by Intent

Each campaign used messaging tailored to the patient's mindset:

• New patient ads: "Welcoming new patients," "Gentle family dentistry," "Modern dental technology"
• Cosmetic ads: "Transform your smile," "Same-day cosmetic consultations," "Flexible payment plans"
• Emergency ads: "Same-day emergency appointments," "Walk-ins welcome," "Pain relief available"

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Bidding Strategy

We used Smart Bidding with Target CPA, with bid adjustments prioritized by revenue potential:

1. Emergency dental searches (highest urgency, immediate revenue)
2. Cosmetic procedure keywords (highest treatment value)
3. Mobile devices (phone call conversion intent)
4. Local geographic areas within 10 miles of the practice

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Landing Page Optimization

Service-specific landing pages addressed each patient type:

• New patient pages: Welcome offers, insurance acceptance, virtual office tour, meet-the-dentist videos
• Cosmetic pages: Before/after smile galleries, CareCredit financing options, procedure explanations
• Emergency pages: Prominent click-to-call buttons, same-day availability, pain relief messaging

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Conversion Tracking

We tracked form submissions, phone calls, and online appointment bookings with call tracking to identify which services drove the most valuable patient leads.

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Results

Through service-segmented campaigns, intent-based bidding, and conversion-focused landing pages, we generated $376,000 in dental treatment revenue with a balanced mix of new patient preventive care, emergency procedures, and high-value cosmetic treatments.