$1.5M in Franchise Sales Fueled by Lead Generation Campaigns

Social Media Marketing
Meta Ads

Case study details

Objective
Grow Donut Bar's franchise footprint across the United States by attracting qualified entrepreneurs and small business owners through Meta Ads lead generation.

The Challenge

Donut Bar wanted to grow its footprint across the United States through franchising opportunities. They needed to attract qualified entrepreneurs and small business owners interested in franchise ownership and convert them into franchise buyers.

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Our Approach

We designed a lead generation funnel using Meta Ads to attract qualified franchise prospects and nurture them through the sales process.

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Audience Strategy

We targeted individuals with the means and interest to invest in a franchise:

  • Business demographics: Small business owners, entrepreneurs, franchise seekers
  • Interest targeting: Food service, restaurant ownership, business opportunities, franchise investing
  • Lookalike audiences: Built from Donut Bar's existing successful franchisees to identify similar high-quality prospects

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Creative Strategy

We highlighted the opportunity and support that makes franchising attractive:

  • Video testimonials: Existing franchise owners sharing their success stories and experience
  • Carousel ads: Different store locations showcasing the brand's growth and appeal
  • Lead form ads: Promoting franchise information webinars and downloadable packets

The creative emphasized brand success, franchise profitability potential, and comprehensive support systems for new franchisees.

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Lead Capture

We utilized Facebook Lead Ads to capture contact information directly within the platform, reducing friction and improving conversion rates. Prospects could request information without leaving Facebook.

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Landing Page Optimization

Landing pages featured detailed franchise information packets including:

  • ROI projections and profitability data
  • Investment requirements and financing options
  • Success metrics from existing locations
  • Support and training programs
  • Territory availability

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Retargeting Strategy

Retargeting campaigns nurtured leads at different stages:

  • Leads who downloaded information but didn't attend webinars
  • Webinar attendees who hadn't submitted applications
  • Application starters who didn't complete the process

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CRM Automation

We integrated HubSpot automation with triggered follow-up sequences:

  • Additional franchise details and FAQs
  • Answers to common franchise questions
  • Success stories from current franchisees
  • Discovery call scheduling invitations

This systematic nurturing moved leads through the franchise sales pipeline without manual follow-up on every prospect.

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Results

Through targeted entrepreneur outreach and systematic lead nurturing, we achieved:

  • 540+ qualified franchise leads generated
  • $38 cost per lead
  • 6 franchises sold in under 12 months
  • $1.5M in franchise revenue

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