$486,000 in Medical Spa Revenue from Paid Advertising

The Challenge

Tribeca Medspa is a New York-based medical spa offering a range of aesthetic treatments including Botox, dermal fillers, laser treatments, body contouring, and skin rejuvenation services. They needed to increase patient bookings in the highly competitive Manhattan medspa market.

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Our Approach

We launched targeted Google Ads campaigns capturing high-intent local searches for cosmetic procedures, with campaigns structured to prioritize high-margin treatments.

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Keyword Strategy

Our targeting focused on treatment-specific local searches:

• Injectable treatments: "Botox near me," "lip fillers NYC," "dermal fillers Manhattan"
• Laser treatments: "laser hair removal Manhattan," "laser skin resurfacing NYC"
• Body contouring: "CoolSculpting New York," "body sculpting NYC"
• Location searches: "medical spa [neighborhood]," "medspa Tribeca"

We structured campaigns by treatment category to allow precise budget allocation toward the highest-margin services.

Negative keywords excluded price shoppers searching for "cheap" or "groupon" to focus on quality-driven patients willing to invest in premium treatments.

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Ad Copy & Messaging

We highlighted trust factors that matter to medspa patients:

• Board-certified providers
• Advanced technology and equipment
• Natural-looking results
• Medical-grade treatments

Multiple ad variations tested different benefits:

• "No downtime"
• "Same-day appointments"
• "Personalized treatment plans"
• "Free consultations"

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Bidding Strategy

We used Target ROAS bidding with strategic adjustments:

• Higher bids on high-value procedure keywords like "CoolSculpting" and "laser skin resurfacing"
• Increased bids for mobile users (higher conversion rate for immediate booking)
• Demographic adjustments for target patient age range (30-55)
• Dayparting adjustments for peak search times (lunch hours and evenings)

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Landing Page Optimization

Treatment-specific landing pages included:

• Before/after galleries showing real patient results
• Detailed procedure explanations and what to expect
• Pricing transparency to pre-qualify patients
• Online booking integration for frictionless conversion
• Provider credentials and certifications

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Conversion Tracking

We tracked form submissions, phone calls, and online bookings to optimize toward actual booked appointments rather than just clicks.

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Geographic Targeting

We focused on Manhattan and surrounding boroughs with affluent demographics, targeting patients most likely to invest in premium aesthetic treatments.

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Retargeting

Remarketing campaigns via Google Display Network re-engaged website visitors who researched treatments but didn't book, bringing them back with appointment availability messaging.

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Results

Through intent-based keyword targeting, strategic bidding on high-value procedures, and optimized landing pages, we generated $486,000 in medical spa treatment revenue while establishing Tribeca Medspa as a top search result for aesthetic procedures in Manhattan.