$900,000 in Dental Practice Revenue via Paid Ads

The Challenge

Smile Studio Dentistry is a full-service dental practice offering general dentistry, cosmetic dentistry, dental implants, and emergency services. They needed to increase new patient acquisition and drive high-value treatment bookings across all service categories.

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Our Approach

We launched multi-campaign Google Ads strategies capturing various patient intent levels, with separate optimization for each service category.

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Campaign Structure

We segmented campaigns by service type and patient urgency:

• Emergency dental (highest urgency): "emergency dentist near me," "tooth pain relief," "broken tooth repair"
• Cosmetic dentistry (highest value): "teeth whitening," "veneers," "smile makeover"
• General dentistry: "dentist near me," "dental cleaning," "family dentist"
• Dental implants: "dental implants cost," "tooth replacement options"

This structure allowed independent budget control and bidding strategies based on each category's profitability.

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Ad Copy & Messaging

Ad copy varied by campaign focus to match patient intent:

• Emergency ads: "Same-day appointments," "Open weekends," "Pain relief available"
• Cosmetic ads: "Transform your smile," "Flexible financing," "See your new smile"
• General dentistry ads: "Accepting new patients," "Most insurance accepted," "Gentle family dentistry"

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Bidding Strategy

We used Smart Bidding with Target CPA optimized for new patient appointments, with bid adjustments for:

• Emergency searches (highest conversion rate and immediate revenue)
• Mobile devices (phone call conversion intent)
• Geographic areas within 10 miles of the practice

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Landing Page Optimization

Intent-specific landing pages addressed each patient type:

• Emergency pages: Prominent click-to-call buttons, same-day availability messaging, pain relief focus
• Cosmetic pages: Before/after smile galleries, financing options through CareCredit, procedure explanations
• New patient pages: Insurance acceptance information, first-visit specials, virtual office tour

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Conversion Tracking

We tracked form submissions, phone calls, and online appointment bookings with call tracking to identify which keywords drove phone leads and their treatment value.

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Geographic Targeting

We used radius targeting around the office location, focusing on the local service area where patients are most likely to choose a nearby dentist.

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Retargeting

Remarketing via Google Display re-engaged website visitors who didn't book, showing special offers and appointment availability to bring them back.

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Results

Through segmented campaign structure, urgency-based bidding, and conversion-focused landing pages, we generated $900,000 in dental treatment revenue with a healthy mix of emergency procedures, general dentistry, and high-value cosmetic treatments.