$218,000 in Vehicle Sales Through Paid Campaigns

The Challenge

MTVehicles is an independent used car dealership offering quality pre-owned vehicles with financing options for various credit levels. They needed to increase showroom traffic and vehicle sales in a competitive local automotive market.

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Our Approach

We launched Meta Ads campaigns targeting car buyers in their geographic service area, focusing on users showing active car buying intent.

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Audience Strategy

We targeted users exhibiting car buying signals:

• Life event targeting: Recent movers needing reliable transportation, new jobs, growing families
• Interest targeting: Used cars, auto financing, car shopping, specific vehicle makes and models in inventory
• Demographic targeting: Ages 25-55, various income levels to match diverse inventory pricing, employed status for financing qualification
• Lookalike audiences: Built from MTVehicles' previous buyers to find similar in-market shoppers

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Creative Strategy

We used multiple ad formats to showcase inventory:

• Photo ads: High-quality photos of available inventory highlighting popular models, low mileage, clean titles, and competitive pricing
• Video ads: Vehicle walkarounds, feature highlights, and financing options explained
• Carousel ads: Multiple vehicles by category (family SUVs, fuel-efficient sedans, work trucks) allowing shoppers to browse inventory within Facebook
• Testimonial videos: Customer stories building trust in the dealership's transparency and fair dealing

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Ad Copy & Messaging

We emphasized inventory highlights and competitive advantages:

• "Clean titles guaranteed"
• "Buy here pay here financing"
• "No credit check options"
• "Trade-ins welcome"
• Warranty offerings, vehicle history reports, and post-sale support

Urgency messaging like "New arrivals weekly" and "Must see today" drove immediate action.

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Campaign Structure

Campaigns were separated by vehicle type and price range, allowing different targeting and messaging for economy cars versus luxury vehicles.

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Landing Page Optimization

Vehicle listing pages included:

• Multiple photos per vehicle with Carfax history reports
• Full specifications and feature lists
• Payment calculators with various financing terms
• Online credit application forms
• Virtual test drive videos and 360-degree interior views

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Retargeting

Retargeting campaigns showed specific vehicles users viewed, similar available inventory, and financing approval messaging. Dynamic inventory ads automatically promoted new arrivals and price reductions.

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Results

Through local targeting, inventory-focused creative, and financing-flexible messaging, we generated $218,000 in vehicle sales, filling the lot with qualified buyers and establishing MTVehicles' reputation for honest dealing and financing accessibility.