$440,000 in Sleep Apnea Treatment Revenue
Case study details
The Challenge
Snore Docs specializes in diagnosing and treating sleep apnea, snoring, and related sleep disorders through dental sleep medicine, oral appliance therapy, and CPAP alternatives. They needed a consistent flow of patient consultations for their specialized sleep apnea treatment services.
Our Approach
We launched comprehensive Google Ads campaigns targeting sleep-related problem searches with a focus on both symptom-aware and solution-aware audiences.
Keyword Strategy
Our targeting focused on three intent levels:
- Treatment searches: "sleep apnea treatment," "CPAP alternative," "oral appliance therapy," "sleep apnea dentist"
- Condition searches: "sleep apnea doctor," "snoring solutions," "stop snoring"
- Symptom searches: "loud snoring," "daytime fatigue," "waking up gasping for air"
Campaign structure separated diagnostic services from treatment options, with different bidding strategies for snoring queries (lower severity) versus sleep apnea queries (medical condition requiring treatment).
Ad Copy & Messaging
We tested two messaging angles:
- Quality of life benefits: "Tired of loud snoring?", "Sleep better tonight," "More energy every day"
- Health consequence awareness: Heart disease risk, stroke risk, and long-term health impacts of untreated sleep apnea
Credibility messaging emphasized "Sleep medicine specialist," "Board-certified dentist," and "Comfortable alternative to CPAP."
Landing Page Optimization
Condition-specific landing pages included:
- Clear explanation of sleep apnea and health risks if left untreated
- Oral appliance therapy benefits compared to CPAP machines
- Home sleep test availability for convenient diagnosis
- Insurance coverage information
- Patient testimonials with quality of life improvements
- Online consultation booking
Conversion Tracking
We tracked form submissions, phone calls, and appointment bookings with call tracking to attribute consultations back to specific symptoms and conditions searched.
Results
Through symptom-based targeting, health-consequence messaging, and comprehensive treatment education, we generated $440,000 in sleep apnea diagnosis and treatment revenue, establishing Snore Docs as the area's leading dental sleep medicine practice.
