$176,000 in Book Revenue Driven by Targeted Facebook Campaigns

Social Media Marketing
Meta Ads

Case study details

Objective
Drive limited edition book sales for a special Ray Bradbury collection release within a tight launch window through targeted Meta Ads.

The Challenge

Inked Magazine wanted to drive book sales for a special edition Ray Bradbury collection release with a limited launch window. They needed to reach the right audience quickly and create urgency around the collector's edition before inventory sold out.

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Our Approach

We launched a precision Meta Ads campaign targeting interest groups aligned with literary culture, science fiction enthusiasts, and Inked's core readership.

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Audience Strategy

We combined interest targeting with lookalike audiences for maximum reach to qualified buyers:

  • Interest targeting: Ray Bradbury, science fiction, classic literature, book collectors, literary culture
  • Lookalike audiences: Built from Inked's existing customer base and engaged social media followers

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Creative Strategy

Creative testing focused on high-contrast visuals featuring the limited edition artwork:

  • Single image ads: Showcasing the book cover and collector's edition details
  • Carousel ads: Highlighting different pages, artwork, and special features
  • Video ads: Book flip-throughs showing the quality and craftsmanship

Messaging emphasized scarcity and collector's value to drive urgency.

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A/B Testing

We implemented A/B testing across multiple ad formats to identify the highest-converting creative and messaging combinations.

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Conversion Optimization

Campaigns were optimized for purchase conversions with:

  • Dynamic retargeting showing the exact product to users who viewed it
  • Simplified mobile checkout experience, reducing drop-off rates by 28%
  • Clear urgency messaging around limited availability

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Post-Purchase Automation

Post-purchase email automation sequences increased repeat sales by 22% by promoting other Inked products to new buyers, maximizing customer lifetime value.

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Building a Buyer List

Beyond immediate sales, the campaign built a qualified customer list of 4,500 buyers for future book launches and Inked products.

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Results

Through urgency-driven messaging and strategic audience targeting, we achieved:

  • 3,200+ books sold
  • $176,000 in revenue generated
  • 3.8x ROAS
  • 4,500 qualified buyers added to the customer database for future launches

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