$1.4M in Cosmetic Surgery Revenue Through Paid Campaigns

The Challenge

Dr. Nazemi's plastic surgery practice specializes in breast augmentation, tummy tucks, liposuction, facelifts, and rhinoplasty. They needed to increase consultation bookings and surgical procedure revenue in a competitive cosmetic surgery market.

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Our Approach

We launched comprehensive Google Ads campaigns targeting high-value cosmetic surgery searches with strong commercial intent.

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Keyword Strategy

Our targeting focused on procedure-specific searches:

• Body procedures: "breast augmentation [city]," "tummy tuck surgeon near me," "liposuction specialist," "mommy makeover surgery"
• Facial procedures: "rhinoplasty specialist," "facelift consultation," "facial rejuvenation"
• High-intent searches: "book breast augmentation consultation," "plastic surgeon near me"

Campaign structure organized keywords by procedure type, allowing independent budget control for each surgical category based on profitability and capacity.

Negative keyword management excluded non-surgical alternatives, low-intent informational searches, and cost-focused queries like "cheapest plastic surgeon."

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Ad Copy & Messaging

We emphasized credentials and trust factors that matter to cosmetic surgery patients:

• Board certification and years of experience
• Surgical artistry and natural-looking results
• Patient satisfaction rates
• Accredited surgical facility

Multiple ad variations tested different angles:

• "Natural-looking results"
• "Personalized surgical plans"
• "See real patient photos"
• "Financing options available"

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Bidding Strategy

We used Target CPA bidding optimized for consultation bookings, the key conversion metric before surgical procedures. Bid adjustments included:

• Significantly increased bids for high-value procedure keywords (breast augmentation, mommy makeover)
• Dayparting adjustments to increase bids during business hours when staff could answer consultation calls
• Geographic focus on affluent zip codes plus extended targeting for premium procedures where patients travel further

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Landing Page Optimization

Procedure-specific landing pages included:

• Comprehensive procedure information and what to expect
• Board certification credentials prominently displayed
• Extensive before/after photo galleries organized by procedure
• Patient testimonials with video interviews
• Surgical technique explanations
• Recovery timelines and post-op care information
• Online consultation booking forms

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Conversion Tracking

We tracked both form submissions and phone calls, with call tracking attributing calls to specific keywords to identify the highest-converting searches.

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Retargeting

Remarketing campaigns re-engaged users who visited procedure pages, with display ads featuring before/after images and consultation offers.

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Results

Through premium procedure targeting, credibility-focused ad copy, and conversion-optimized landing pages, we generated $1.4M in cosmetic surgery revenue with strong consultation-to-surgery conversion rates driven by pre-qualified high-intent leads.