$272,645 in B2B Sales with 4.9x ROAS from Facebook Ads

Social Media Marketing
Meta Ads

Case study details

Objective
Increase printer sales among e-commerce sellers on Shopify and Etsy who need efficient shipping and label printing solutions through Meta Ads.

The Challenge

Rollo Printer needed to increase sales among e-commerce sellers using platforms like Shopify and Etsy who require efficient shipping and label printing solutions. They needed to reach small business owners who would benefit most from their product.

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Our Approach

We launched highly targeted Meta Ads campaigns focused on B2B audiences in the e-commerce tools space, with messaging tailored to the pain points of online sellers.

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Audience Strategy

We combined lookalike audiences with precise interest targeting:

  • Lookalike audiences: Built from Rollo's top customers to find similar high-value buyers
  • Interest targeting: Shopify, Etsy, e-commerce, online selling, small business management, dropshipping, Amazon FBA
  • Behavioral targeting: Users actively engaged with e-commerce and small business content

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Creative Strategy

We created dynamic ad creative tailored specifically to e-commerce sellers, highlighting:

  • Time savings on shipping label printing
  • Label printing efficiency compared to traditional methods
  • Cost reduction versus other label printer options
  • Seamless integration with e-commerce platforms

The messaging focused on ROI and operational efficiency, speaking directly to the concerns of busy online sellers.

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Landing Page Optimization

Conversion-optimized landing pages were integrated with Shopify to streamline the purchase flow. Key elements included:

  • Clear product benefits for e-commerce sellers
  • Platform compatibility information
  • Customer testimonials from Shopify and Etsy sellers
  • Simple checkout process

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Campaign Optimization

We implemented purchase conversion campaigns optimized for ROAS, allowing Meta's algorithm to find the highest-value customers willing to invest in quality shipping solutions.

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Retargeting Strategy

Retargeting sequences captured users at different stages:

  • Product page visitors who didn't purchase
  • Cart abandoners with reminder messaging
  • Previous site visitors with social proof content

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Continuous Optimization

Through continuous audience refinement and creative testing focused on ROI messaging, we identified the highest-performing combinations and scaled winning ads.

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Results

Through precision targeting and ROI-focused creative, we achieved:

  • 2,755 printer sales
  • $272,645 in revenue generated
  • 4.9x ROAS

The campaign expanded Rollo's adoption among small business e-commerce owners across Shopify, Etsy, and other platforms.

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