$842,119 in Subscription Revenue Through Ecommerce Ad Funnels

The Challenge

Vegetable + Butcher is a healthy meal kit delivery brand competing in a crowded DTC food market. They needed to grow subscription signups while maintaining efficient customer acquisition costs and building long-term subscriber retention.

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Our Approach

We built a multi-channel Meta Ads funnel driving awareness, conversion, and long-term retention with systematic creative testing.

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Audience Strategy

We layered demographic and interest-based targeting to reach ideal subscribers:

• Demographic segments: Health-conscious consumers, busy professionals, parents
• Interest targeting: Healthy eating, meal prep, organic food, clean eating, fitness nutrition
• Competitor targeting: Users interested in competing meal kit services
• Lookalike audiences: Built from high-lifetime-value subscribers to find similar high-quality customers

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Creative Strategy

We highlighted fresh, chef-made meals with lifestyle visuals showcasing convenience and quality:

• Recipe preparation videos: Showing the delicious meals customers would receive
• Unboxing experiences: Building excitement about delivery day
• Customer testimonials: Real subscribers sharing why they love the service
• Lifestyle visuals: Busy professionals and families enjoying healthy meals without the hassle

We produced weekly video ads to keep creative fresh and test new angles continuously.

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Full-Funnel Campaign Structure

Our funnel strategy moved prospects from awareness to conversion:

• Awareness campaigns: Introduced the brand and its mission to cold audiences
• Consideration campaigns: Focused on the value proposition, convenience, and health benefits
• Conversion campaigns: Offered first-box discounts to drive subscription signups

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Retargeting Strategy

Retargeting campaigns were segmented by funnel stage:

• Site visitors received brand story and social proof content
• Cart abandoners received urgency messaging and discount reminders
• Previous customers received new menu highlights and reactivation offers

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Retention Automation

We integrated custom retention sequences that:

• Predicted churn using AI based on subscriber behavior
• Triggered win-back offers at optimal times before cancellation
• Delivered personalized content based on meal preferences

This retention focus maximized lifetime value from acquired customers.

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Results

Through systematic creative testing and retention-focused automation, we achieved:

• 540% subscription growth
• $842,119 in revenue generated
• $41 customer acquisition cost maintained
• 32% improvement in retention