$220,000 in Sales Through Targeted Ad Campaigns
Case study details
The Challenge
Ergo Impact provides ergonomic workplace solutions including standing desks, ergonomic chairs, desk accessories, and workspace optimization products for businesses and remote workers. They needed to increase brand awareness and drive product sales in the competitive office furniture market.
Our Approach
We launched Meta Ads campaigns targeting both B2B decision-makers and individual consumers seeking ergonomic solutions.
Audience Strategy
We created distinct targeting for two buyer types:
B2B Audiences:
- Office managers and facilities coordinators
- HR professionals focused on employee wellness
- Workplace wellness coordinators
- Small business owners
Consumer Audiences:
- Remote workers and freelancers
- Professionals setting up home offices
- Users interested in ergonomics, health, and wellness
Lookalike audiences were created from Ergo Impact's email subscribers and past customers.
Creative Strategy
We emphasized the health and productivity benefits of ergonomic workspaces:
- Video ads: Demonstrated product features like standing desk height adjustment, ergonomic chair lumbar support, and complete workspace transformations
- Carousel ads: Showcased complete workspace solutions with coordinated product bundles
- Static ads: Highlighted specific pain points like "Back pain from sitting?" and "Tired of uncomfortable desk chairs?" with clear product solutions
Dynamic Product Ads
We utilized catalog ads for dynamic product retargeting, automatically showing users the exact products they viewed on the website.
Landing Page Optimization
Product pages featured:
- Detailed product specifications
- Customer reviews and ratings
- Ergonomic benefit explanations
- Comparison tools helping customers choose the right products
- Free shipping offers and bundle discounts to incentivize larger order values
Retargeting Strategy
Retargeting campaigns were segmented by product category viewed:
- Standing desks
- Ergonomic chairs
- Desk accessories
Each segment received relevant cross-sell and upsell opportunities. Cart abandonment campaigns recovered lost sales with reminder ads and limited-time discount codes.
Conversion Tracking
We tracked add-to-cart, initiate checkout, and purchase events to optimize campaigns toward revenue and ROAS.
Email List Building
Lead ads captured email addresses for content marketing and long-term nurturing of prospects not yet ready to purchase.
Results
Through targeted audience segmentation, benefit-focused creative, and strategic retargeting, we drove $220,000 in ergonomic product sales while positioning Ergo Impact as a leader in workspace wellness solutions.
