$319,000 in Patient Revenue via Medical Marketing

The Challenge

Advanced Pain Management specializes in treating chronic pain conditions including back pain, neck pain, arthritis, nerve pain, and sports injuries through interventional procedures, physical therapy, and medication management. They needed to increase new patient volume for their pain management services.

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Our Approach

We launched comprehensive Google Ads campaigns targeting pain-related searches with strong treatment intent.

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Keyword Strategy

Our targeting focused on condition-specific and treatment-specific searches:

• Pain condition searches: "pain management doctor," "chronic back pain treatment," "neck pain specialist," "sciatica treatment," "knee pain doctor"
• Procedure searches: "epidural injection," "nerve block," "radiofrequency ablation," "interventional pain management"
• Urgency searches: High-intent terms like "pain management doctor near me"

Campaign structure organized keywords by pain location (back, neck, knee, shoulder) and treatment type (conservative vs interventional), allowing budget allocation based on profitability.

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Ad Copy & Messaging

We addressed the emotional impact of chronic pain with empathetic messaging:

• "Living with chronic pain?"
• "Find relief from back pain"
• "Get your life back from pain"

Credibility-building headlines included "Board-certified pain specialists," "Minimally invasive treatments," and "Comprehensive pain solutions." We tested pain relief focus versus treatment expertise positioning to find the highest-converting angles.

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Bidding Strategy

We used Target CPA bidding optimized for new patient consultations with bid adjustments for:

• High-urgency pain terms indicating severe symptoms
• Mobile users more likely to call immediately
• Geographic areas within the primary service radius

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Landing Page Optimization

Pain-condition-specific landing pages included:

• Clear condition explanations and symptom information
• Treatment options ranging from conservative to interventional
• Doctor credentials and experience
• Patient success testimonials
• Insurance acceptance information
• Online appointment booking

Video testimonials from pain patients showing improvement built emotional connection and trust with prospective patients.

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Conversion Tracking

We tracked form submissions, phone calls, and appointment bookings with call tracking to attribute calls to specific pain conditions and keywords.

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Retargeting

Remarketing campaigns re-engaged users who researched pain conditions but didn't schedule, showing patient testimonials and limited appointment availability messaging.

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Results

Through empathetic pain-focused messaging, condition-specific targeting, and conversion-optimized landing pages, we generated $319,000 in pain management treatment revenue, establishing Advanced Pain Management as the area's leading interventional pain practice.