$2.9M in Health Program Sales from Precision Lead Generation

Social Media Marketing
Meta Ads

Case study details

Objective
Generate qualified patient leads for Cenegenics' premium age management and health optimization program by targeting high-net-worth individuals through Meta Ads.

The Challenge

Cenegenics needed to increase qualified patient leads for its premium age management and health optimization program. Their target audience is high-net-worth individuals interested in longevity and advanced wellness, requiring precision targeting and education-first messaging to convert.

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Our Approach

We created a data-driven acquisition funnel using Meta Ads with precision targeting, educational content, and AI-powered lead qualification.

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Audience Strategy

We implemented layered targeting to reach affluent health-conscious individuals:

  • Income demographics: Top 10% household income
  • Age segments: 45-65 years old
  • Health interest overlays: Anti-aging, longevity, preventive medicine, executive health, wellness optimization
  • Lookalike audiences: Built from Cenegenics' existing high-value patients to identify similar prospects

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Creative Strategy

We focused on educational content that established authority and built trust:

  • Educational video ads: Doctors explaining the science behind age management
  • Patient testimonial videos: Transformation results and program experiences
  • Authority-building content: Positioning Cenegenics as the leader in preventive medicine

The education-first approach attracted serious prospects who understood the value of premium health optimization.

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Landing Page Optimization

Conversion-optimized landing pages featured:

  • Medical credentials and physician backgrounds
  • Patient success metrics and outcomes data
  • Before/after results demonstrating program effectiveness
  • Trust signals building credibility for high-ticket investment

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AI-Powered Lead Qualification

Lead capture forms were integrated with an AI-powered chatbot that pre-qualified leads instantly by asking:

  • Health goals and objectives
  • Age and current health status
  • Budget expectations

This filtered out unqualified prospects before they reached the sales team, improving sales efficiency by routing only qualified leads to consultation booking.

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Retargeting Strategy

Retargeting campaigns were segmented by engagement level:

  • Video viewers received deeper educational content
  • Website visitors saw patient testimonials
  • Form abandoners received consultation offer reminders

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Email Nurturing

Email automation nurtured leads with educational content about age management before sales outreach, warming prospects and increasing consultation booking rates.

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Results

Through audience refinement and AI pre-qualification, we achieved:

  • 1,245 qualified leads generated
  • 41% reduction in cost per lead
  • 60% increase in weekly qualified lead volume
  • $2.9M in health program sales

The sales team reported significantly better lead quality than previous campaigns, with higher closing efficiency.

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