$300,480 Revenue Boost with 312% Growth in Local Marketing

Social Media Marketing
Meta Ads

Case study details

Objective
Accelerate growth for veterinary and grooming services by driving local appointments through geo-targeted Meta Ads and streamlined booking systems.

The Challenge

Patrick's Pet Care provides veterinary and grooming services with a focus on compassionate, fear-free treatment for pets. They needed faster growth and a steady flow of new customer appointments in their local service area.

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Our Approach

We launched geo-targeted Meta Ads campaigns combined with a streamlined booking system that made it easy for pet owners to convert from ad to appointment.

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Audience Strategy

We used radius-based targeting within their service area, layered with pet owner demographics:

  • Homeowner targeting: Homeowners more likely to have pets
  • Pet owner interests: Pet care, veterinary services, pet grooming, dog owners, cat owners
  • Behavioral targeting: Users who engage with pet-related content

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Creative Strategy

We featured emotional storytelling about fear-free veterinary care:

  • Happy pet imagery: Showcasing calm, comfortable pets during treatment
  • Video ads: Highlighting the caring treatment process and fear-free approach
  • Before/after transformations: Grooming results that pet owners love to see
  • Testimonials: Satisfied pet owners sharing their experience

Campaigns promoted limited-time new customer offers to drive first appointments.

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Dynamic Creative Testing

We rotated messaging around different services to match user interests:

  • Wellness exams and preventive care
  • Grooming and spa services
  • Dental care
  • Vaccination and checkups

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Booking Optimization

We introduced a mobile-first booking widget on the landing page that reduced booking time by 54%. Pet owners could easily schedule same-day or next-day appointments without friction.

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Retargeting Strategy

Retargeting campaigns reached two key audiences:

  • Website visitors who didn't complete a booking
  • Previous customers due for their next appointment

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CRM Automation

We built automated CRM pipelines with AI-driven follow-ups via SMS and email:

  • Segmented pet owners by service type and appointment recency
  • Automated appointment reminders
  • Re-engagement campaigns for lapsed customers
  • Wellness plan promotion sequences

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Building Long-Term Value

The email/SMS list grew to 8,540 engaged pet owners, creating an owned audience for:

  • Subscription wellness plan sales
  • Seasonal promotions
  • New service announcements

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Results

Through systematic local targeting and conversion optimization, we achieved:

  • 312% increase in weekly appointments (reaching 462 per week)
  • $300,480 in revenue generated
  • $19.80 cost per booking
  • 8,540+ pet owners added to the database

The growth fueled subscription wellness plan sales and financed two new DC locations.

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