$490,000 in Teeth Whitening Sales from Digital Campaigns

The Challenge

TriWhite specializes in professional teeth whitening services offering both in-office treatments and take-home whitening kits. They needed to differentiate from over-the-counter products and drive bookings for their professional-grade whitening services.

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Our Approach

We launched Google Ads campaigns targeting users actively searching for teeth whitening solutions, with messaging focused on professional results that drugstore products can't deliver.

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Keyword Strategy

Our targeting focused on professional treatment searches:

• High-intent searches: "teeth whitening near me," "professional teeth whitening," "best teeth whitening"
• Treatment-specific searches: "laser teeth whitening," "in-office teeth whitening," "dentist teeth whitening [city]"
• Comparison searches: Users researching professional options versus at-home alternatives

Campaign structure separated in-office whitening (higher value, immediate results) from take-home kits, allowing independent optimization and budget allocation.

Negative keywords excluded DIY whitening, at-home strips, whitening toothpaste, and other consumer products to focus strictly on professional treatment seekers.

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Ad Copy & Messaging

We differentiated TriWhite's professional services from drugstore alternatives:

• "Professional-grade results"
• "Whiter teeth in one visit"
• "Up to 8 shades whiter"
• "Dentist-supervised whitening"

We tested different benefit angles to find the highest-converting messaging:

• Speed: "Results in 60 minutes"
• Safety: "Enamel-safe formula"
• Results: "Before/after photos available"

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Bidding Strategy

We used Target CPA bidding optimized for appointment bookings with bid adjustments for:

• Mobile users (high intent for immediate scheduling)
• Local geographic areas within 10 miles
• Peak search times (lunch hours and evenings)

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Landing Page Optimization

Treatment-specific landing pages included:

• Dramatic before/after whitening photos
• Clear procedure explanations
• Safety information addressing common concerns
• Pricing transparency with new patient offers
• Online booking integration with real-time appointment availability

Trust signals included dentist credentials, technology used (laser vs LED), and patient testimonials.

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Seasonal Campaigns

We capitalized on high-demand periods with targeted campaigns around:

• Wedding season
• Prom season
• Holidays
• New Year resolutions

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Retargeting

Remarketing campaigns re-engaged website visitors who viewed pricing or before/after galleries but didn't book, showing limited-time new patient offers and appointment availability.

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Results

Through intent-based keyword targeting, differentiated messaging, and conversion-focused landing pages, we generated $490,000 in professional teeth whitening revenue, establishing TriWhite as the go-to provider for patients seeking professional whitening results.