$30,100 in Spa Revenue from Hyper-Local Meta Advertising

Case study details

Objective
Acquire new customers for cryotherapy and wellness spa services in Washington, DC through hyper-local Meta Ads targeting.

The Challenge

District Cryo needed new customer acquisition in the Washington, DC area for their cryotherapy and wellness spa. As a location-based business, they needed to reach potential customers within a tight geographic radius who were interested in health and recovery services.

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Our Approach

We created hyper-local Meta Ads campaigns using geo-targeting within a 5-mile radius of the spa location, combined with strategic audience layering.

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Audience Strategy

We combined location-based parameters with demographic layering to reach the ideal local customer:

  • Geographic targeting: 5-mile radius around the spa location
  • Age demographics: 25-54 years old
  • Interest targeting: Health and wellness, fitness enthusiasts, recovery and self-care, athletes, yoga practitioners

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Creative Strategy

We showcased the benefits and experience of cryotherapy:

  • Before/after results: Demonstrating treatment outcomes
  • Service demonstrations: Showing what customers can expect during their visit
  • Customer testimonials: Real customers highlighting the benefits they experienced
  • Facility video tours: Building familiarity and reducing first-visit anxiety

We tested multiple ad formats:

  • Video tours of the facility
  • Carousel ads showcasing different services
  • Single image ads promoting introductory offers

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Introductory Offers

Campaigns focused on discounted intro offers to lower the barrier to first visit, typically 50% off first session promotions. This gave new customers a low-risk way to experience cryotherapy.

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Landing Page Optimization

Landing pages were optimized for mobile booking with a streamlined appointment scheduler, reducing friction in the conversion process. Customers could book their first session in under a minute.

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Retargeting Strategy

Retargeting campaigns reached users at different stages:

  • Users who clicked to the website but didn't book received limited-time booking incentives
  • Users who visited specific service pages received creative about the treatment they researched
  • Cart abandoners received reminder ads with urgency messaging

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Building Repeat Business

The introductory offer strategy not only acquired new customers but created a path to recurring revenue through follow-up offers and membership promotions.

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Results

Through radius-based targeting and conversion-focused creative, we achieved:

  • 430+ new appointments generated
  • $30,100 in revenue
  • $21 average cost per booking
  • 48%+ repeat customer rate

The high repeat customer rate demonstrated strong lifetime value from acquired customers

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