$1.6M in Revenue Driven by Performance Marketing

The Challenge

Screenflair provides custom screen printing, embroidery, and promotional products for businesses, schools, sports teams, and organizations. They needed scalable lead generation and order volume to support aggressive growth targets in the custom apparel market.

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Our Approach

We launched comprehensive Meta Ads campaigns targeting B2B decision-makers and organizational buyers across multiple industries.

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Audience Strategy

We focused on key decision-makers who purchase custom apparel:

• Business audiences: Small business owners, marketing managers, HR professionals
• Event audiences: Event planners, nonprofit coordinators
• Education audiences: School administrators, athletic directors
• Sports audiences: Sports team coaches, league organizers

Interest targeting included promotional products, custom t-shirts, branded merchandise, and corporate gifts. Lookalike audiences were created from Screenflair's existing high-value B2B customers.

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Creative Strategy

We showcased portfolio examples across different industries to resonate with each audience segment:

• Corporate branded apparel
• School spirit wear
• Sports team uniforms
• Nonprofit event shirts
• Promotional merchandise

Creative formats included:

• Before/after design mockups: Demonstrating quality and customization capabilities
• Production process videos: From design to finished product, building trust in quality and turnaround time
• Testimonial videos: Satisfied business customers highlighting reliability, pricing, and customer service

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Ad Copy & Messaging

We emphasized key B2B buying factors:

• Quick turnaround times
• No minimum orders
• Free design services
• Bulk pricing discounts

Campaigns promoted specific use cases to resonate with different segments:

• "Outfitting your team for success" for sports organizations
• "Make your event memorable" for event planners
• "Branded apparel your employees will actually wear" for businesses

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Lead Generation

We used Facebook Lead Forms to capture contact information and project details (quantity, items needed, timeline) directly on platform, reducing friction for busy B2B buyers.

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Landing Page Optimization

Landing pages featured:

• Instant quote calculators
• Product catalogs by category
• Design galleries showing past work
• Bulk pricing information
• Chat widgets for immediate customer service support

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Retargeting Strategy

Retargeting campaigns were segmented by engagement level and project size:

• Different creative for small orders (1-24 items) versus bulk orders (100+ items)
• Email automation followed up with quote requests, design proofs, and abandoned quote reminders

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Catalog Ads

We implemented catalog ads showcasing popular products like t-shirts, hoodies, hats, and bags with customization options and pricing.

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Seasonal Campaigns

We capitalized on peak ordering periods:

• Back-to-school season
• Company events and conferences
• Holiday corporate gifting

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Results

Through B2B audience targeting, portfolio-based creative, and lead nurturing automation, we generated $1.6M in custom apparel and promotional product revenue, establishing Screenflair as a preferred supplier for organizations needing quality custom merchandise.