SaaS Companies
Stop burning through your runway on ads that don't convert. We help SaaS companies build scalable paid acquisition systems.
Scale Your App's Daily Reach with Paid Ads
Service Overview
SaaS growth is different from everything else.
You need signups, trial activations, and conversions to paid plans. Every step of the funnel matters. Your CAC (customer acquisition cost) has to be lower than your LTV (lifetime value) or you're building a leaky bucket.
We help B2B SaaS companies build paid acquisition systems that scale. Google Ads for intent-based search. Meta and LinkedIn Ads for awareness and retargeting. Landing pages optimized for trial signups. Email nurture that converts trials to paid.
We've worked with SaaS companies from pre-product-market fit to Series B and beyond. We know the metrics that matter and how to optimize for profitable growth.
Case Study Highlight
Project management SaaS was getting 200 trial signups per month organically but trial-to-paid conversion was only 8%.
We launched Google Search Ads targeting buyer-intent keywords, rebuilt their trial signup page, and implemented email nurture for trial users.
Results after 4 months: Trial signups increased to 380/month. Conversion rate improved to 14%. CAC dropped from $420 to $280. Paid acquisition became their fastest-growing channel.
How we help
SaaS Companies
Paid Search Campaigns (Google Ads)
We target high-intent keywords where prospects are actively searching for solutions like yours. Bottom-of-funnel focus to capture ready buyers.
Paid Social Campaigns (LinkedIn & Meta)
Awareness and consideration campaigns that introduce your product to your ICP, then retarget them with conversion-focused messaging.
Landing Page & Signup Flow Optimization
We design landing pages optimized for trial signups with clear value props, social proof, and friction-free signup processes.
Trial-to-Paid Conversion
Email sequences and in-app messaging (if your product supports it) designed to activate trial users and convert them to paid plans.
Analytics & Attribution Setup
Proper tracking of every step: ad click → signup → activation → paid conversion. Know exactly what's driving revenue.
Ideal types of
SaaS Companies
You're a great fit if you:
- Have a B2B SaaS product with validated product-market fit
- Monthly plans starting at $50+ or annual contracts of $1K+
- Current MRR of $10K+ (earlier stage considered if well-funded)
- Can articulate your ICP and have some existing customers
- Ready to invest $3,000+/month in paid acquisition
- Have basic conversion tracking and analytics in place
We work best with: early-stage SaaS (post-PMF), bootstrapped SaaS scaling past $50K MRR, and funded SaaS building growth channels.
Why our marketing agency is different
We understand SaaS metrics
CAC, LTV, payback period, trial conversion rate, activation rate. We speak SaaS and optimize for the metrics that matter.
Focus on profitable acquisition
We're not trying to maximize signups at any cost. We optimize for CAC that your business model can support.
Full-funnel thinking
We don't just drive clicks. We think about the entire journey from ad to trial to paid customer.
We've worked with SaaS at every stage
From pre-revenue to $10M ARR. We know what works at each growth stage and what mistakes to avoid.
Frequent questions from
SaaS Companies
What CAC can you achieve?
Depends on your product, pricing, and market. We target CAC that's 1/3 of annual customer value or less. If your annual contract is $3K, we aim for sub-$1K CAC.
How long to profitability?
Most SaaS companies see positive unit economics within 60-90 days if product-market fit exists. Scaling profitably takes 6+ months.
Do you work with early-stage SaaS?
Yes, but only post-PMF. We need to see you have customers paying willingly and organically before we spend money acquiring more.
What if our trial conversion rate is low?
We can help improve it with better nurture and activation strategies, but if it's under 5%, fix the product and onboarding first.
Can you help with lifecycle marketing too?
Yes, through email marketing. We can build retention and expansion campaigns in addition to acquisition.
Steps to get started
Step 1: Growth Audit
We review your current acquisition channels, conversion funnel, unit economics, and identify biggest growth opportunities.
Step 2: Channel Strategy
We recommend Google, LinkedIn, Meta, or a combination based on your ICP, budget, and current funnel performance.
Step 3: Tracking & Analytics
We ensure proper tracking is in place so we can measure every step of the funnel accurately.
Step 4: Campaign Launch
We build campaigns, landing pages, and email sequences. Launch with test budgets and gather conversion data.
Step 5: Scale What Works
Once we identify profitable channels, we scale budgets and expand targeting systematically.
Maximize ROAS
We help brands implement ads + back end selling systems that doubles ad spend return on average, by increasing customer LTV.
Common marketing challenges for
SaaS Companies
High CAC, unclear LTV
You're spending to acquire customers but don't know if the unit economics actually work long-term. Churn could be killing you.
Product-led growth isn't scaling
Free trials work but conversion rates are low. You're getting signups but not enough paid customers.
Founder-led sales can't scale
You're closing deals personally but that's not a growth channel. You need inbound that converts without your involvement.
Paid ads aren't profitable yet
You've tested Google Ads or Meta Ads. Got some signups but CAC is higher than what the business can support.
Content marketing is slow
SEO and content are working but growth is glacial. You need faster channels while organic builds.
Speak to our marketing team
Get a structured plan for an ads campaign with creative testing on Meta, or a targeted search campaign on Google ads.
