Local Businesses
Google Ads and content strategy for local service businesses ready to invest in predictable growth.
Fill Your Calendar with High-Quality Local Leads
Service Overview
Local businesses need marketing that drives phone calls and form fills, not just traffic.
Your customers are searching Google right now for services you offer. "Plumber near me." "Best personal injury lawyer in [city]." "HVAC repair."
The question is whether they find you or your competitor.
We help established local businesses dominate local search with Google Ads campaigns optimized for lead quality, not just lead volume. Combined with ongoing content that builds your reputation and authority.
This isn't for businesses just getting started. Our minimum investment requirements mean you need to be established, profitable, and ready to scale with marketing that actually works.
Case Study Highlight
HVAC company in suburban market was spending $8K/month on lead generation services. Getting 40-50 leads per month but quality was inconsistent.
We switched them to Google Search Ads with dedicated landing pages for each service (AC repair, furnace replacement, maintenance).
Results after 6 months: 35-45 leads per month at $4,200/month total spend. Lead quality improved dramatically because we could target specific high-value searches. Cost per acquisition dropped 45%.
How we help
Local Businesses
Google Ads for Local Services
We build search campaigns targeting high-intent keywords in your service area. People actively looking for what you offer see your ad first.
Landing Pages That Convert
A click is worthless if they don't call or fill out the form. We design landing pages optimized for conversions with clear calls to action.
Call Tracking & Lead Qualification
We set up tracking so you know exactly which keywords and ads generate your best leads. No more guessing what works.
Content Marketing
Regular blog posts, service pages, and local SEO content that builds authority and helps you rank organically over time.
Reputation Management
We help you systematically collect reviews from happy customers so you stand out when prospects are comparing options.
Ideal types of
Local Businesses
You're a great fit if you:
- Have an established local business doing $50K+/month in revenue
- High ticket services ($500+ average job value)
- Can commit to $1,500/month management + $3,500/month minimum ad spend
- Have capacity to handle 20-40 new leads per month
- Want predictable lead flow, not just occasional projects
We work best with: home services (plumbing, HVAC, roofing), legal services, medical practices, and high-end contractors.
Why our marketing agency is different
We focus on lead quality, not volume
Other agencies brag about generating hundreds of leads. We care about leads that actually turn into profitable jobs.
High minimum investment requirement
We don't take on businesses that can't afford proper ad spend. $3,500/month minimum ensures enough budget to actually compete in your market.
We understand local service businesses
Your business is different from ecommerce or B2B. We know the metrics that matter for local: cost per lead, lead-to-close rate, customer lifetime value.
Long-term strategy, not quick fixes
We build campaigns that work for years, not months. Consistent optimization, ongoing content, systematic improvement.
Frequent questions from
Local Businesses
What's a realistic cost per lead?
Depends on your market and service. HVAC leads might be $80-150. Legal leads can be $200-500+. We focus on cost per acquisition (what you pay for an actual customer), not just leads.
How many leads should I expect?
With $3,500/month ad spend, expect 20-40 leads per month depending on your market. Quality matters more than quantity.
Do I need a good website?
You need conversion-optimized landing pages. We build those. Your main website can be basic as long as it looks professional.
What if I can't handle more leads right now?
Don't hire us yet. Fix your capacity issue first, then come back when you're ready to scale.
Can you help with organic/SEO too?
Yes, through our Content Creation service. We create blog posts and service pages that improve your organic rankings over time.
Steps to get started
Step 1: Discovery Call
We learn about your business, services, service area, average ticket size, and capacity. We need to make sure you're ready for the lead volume.
Step 2: Market Analysis
We research your local market, competitors, keyword costs, and search volume. We'll know if your budget is realistic before you sign anything.
Step 3: Campaign Setup
We build your Google Ads campaigns, create landing pages, set up call tracking, and configure conversion tracking.
Step 4: Launch & Monitor
We launch campaigns with conservative budgets and watch closely for lead quality and conversion rates.
Step 5: Optimize & Scale
As we identify what works, we increase budgets strategically and expand to additional service areas or keywords.
Maximize ROAS
We help brands implement ads + back end selling systems that doubles ad spend return on average, by increasing customer LTV.
Common marketing challenges for
Local Businesses
Leads are expensive and inconsistent
You're on Home Advisor, Thumbtack, or Angi paying $50-150 per lead. Sometimes they're good, sometimes they're tire kickers.
Your phone doesn't ring enough
Referrals are great but unpredictable. You need consistent new customer acquisition to grow.
Google Ads didn't work before
You tried it yourself or hired someone cheap. Spent a few thousand dollars and got nothing. Now you're skeptical.
No time to create content
You know you should be posting on social media and building your online presence but you're busy running the business.
You compete on price instead of value
Without a strong brand and online presence, customers shop around and pick whoever's cheapest.
Speak to our marketing team
Get a structured plan for an ads campaign with creative testing on Meta, or a targeted search campaign on Google ads.
